A stylist helps you deliver a visually appealing message as per your personal, professional, and commercial requirements.
Technically speaking, a stylist wears many hats and helps people in the matters of hair, makeup, wardrobe, beauty, and lifestyle for meetings, presentations, interviews, wedding, photoshoots, award functions, makeovers, and much more.
Types of Jobs You Can do as a Stylist
1. Personal Stylist
A personal stylist helps clients refine their personal imagethrough impressiveclothing, grooming, andaccessorising. They assess their clients’ body types, hair, skin, and existingpersonal styles and align them with the latest trends so that their clients’ can become the best versions of themselves.
What does a personal stylist do?
The responsibilities of a personal fashion stylist include:
- Suggesting one or more wardrobe styles as per the client’s personality, hair, skin, and body type.
- Putting together accessory and clothing options and offeringpersonal styling recommendations as per the occasion.
- Making relevant suggestions in terms of hair and makeup.
- Assisting clients in shopping for everyday events, professional meet-ups, and special occasions.
- Giving complete makeovers to clients and empowering them through a revamped physical appearance.
- Working in luxury retail stores to provide assistance to customers and also create visually appealing looks for mannequins on the window display.
- Selecting and ordering new merchandise for retail stores.
2. Corporate Stylist
A corporate stylist, also known as a corporate image consultant, helps working professionals create the right corporate image and maximise their impact in the workplace.
What does a corporate stylist do?
The responsibilities of a corporate stylist include:
- Helping clients dress professionally as per social settings and workplace environment.
- Putting together an outfit, complete with hair and makeup, for clients looking to make a powerful impression in professional events, such as office team parties, corporate award shows, job interviews, etc.
- Offering etiquette training to helps clients project a powerful corporate image.
- Offering training on the necessary job skills, including communication, public speaking, presentation, etc.
- Offering corporate training to groups of employeeson how to acquire leadership skills, collaboration skills, organisational skills, etc.
3. Celebrity Stylist
A celebrity stylist or a celebrity fashion stylist helps celebrities project their most glamorous selves through clothing, hair, makeup, and accessories for all events, from going to the gym to making a huge red carpet entry.
What does a celebrity stylist do?
The responsibilities of a celebrity stylist include:
- Personal shopping for celebrities, including wardrobe, shoes, bags, and other accessories.
- Helping celebrities develop a signature look.
- Creating head-to-toe red carpet looks for celebrities.
- Choosing celebrities’ everyday outfits, hair, and makeup for media and public appearances, airport looks, movie premiers, press interviews, etc.
- Using styling expertise and trend research to plan and curate photoshoots, brand campaigns, andmagazines and editorial projects.
4. Wedding Stylist
Wedding stylistsor wedding consultantsdo not only decide outfits in a wedding; they understand their clients, their vision, and the latest trends to bring their dream wedding to life.
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The responsibilities of a wedding stylist include:
- Analysing the client’s vision and creating a uniform theme of the wedding in terms of aesthetics.
- Understanding body types, complexions, and personalitiesto plan and executedetailed looks for the bride and the groom, including outfits and accessories for each of the wedding functions.
- Personal shopping for wedding outfits and accessories for the bride’s and groom’s families.
- Planning and organisingwedding shoots, including the theme of the pictures, props to be used, lighting, photography setups, etc.
- Planning and setting a stunning visual backdrop for the entire wedding, including invitations, décor, and everything related to the aesthetics.
- Creating honeymoon looks for the couple and offering personal styling and shopping services wherever necessary.
5. Wardrobe Consultant
Wardrobe consultants or wardrobe planners transform their clients’ looksaccording to the latest fashion trends while ensuring that their new style is in line with their body types and authentic selves.
What does a wardrobe stylist do?
A wardrobe stylist is responsible for complete wardrobe management, including:
- Assisting clients withthe shopping of clothes and accessories as per their body type, complexion, and personality for a complete wardrobe makeover.
- Helping clients put together stylish outfits by mixing and matching what they already have in their wardrobe.
- Incorporating advice on hair, makeup, and accessories in wardrobe consulting
- Offering expert wardrobe consulting for commercial projects owned by magazine publications and local designers.
- Creating a unique image through wardrobe styling for aspiring actors, politicians, and HNIs.
6. Jewellery Stylist
A jewellery consultant or accessory stylist takes physical aspects of their client’s personality, such as their facial features, shape, and skin tone, to suggest the most fitting jewellery that enhances the complete outfit.
What does a jewellery stylist do?
The various responsibilities of a jewellery stylist or accessory consultant include:
- Helping clients define their statement jewellery style that complements their facial features and skin tone.
- Selecting jewellery for clients as per the occasion and making sure it complements the attire.
- Planning creative concepts for jewelleryads, brand catalogues, photoshoots, magazines, editorials, etc.
- Working with luxury jewellery brands and helping high-end clients select jewellery.
- Helping celebrities and HNIs select jewellery as per the occasion.
7. TV Stylist
A TV stylist is a creative professional that defines and helps improve the on-screen appearance of actors and modelsthrough wardrobe styling, hair styling, and accessory styling.
What does a TV stylist do?
The responsibilities of a TV stylist include:
- Creating look-books with several wardrobe suggestions can either be a mix and match of clothing items or a series of complete outfits.
- Styling actors using appropriate clothes, accessories, hair and makeup to best bring out their on-screen character.
- Supervising coordinated and styled photoshoots for promotion on social media.
- Working closely with art directors, magazine editors, and advertising agencies to realise the aesthetic vision of the project.
8. Event Stylist
An event stylist works closely with clients to plan the complete look and feel of an event,be it apersonal wedding affair or a corporate award function. They oversee the arrangements and make sure that the aesthetic vision of the event is brought to life.
What does an event stylist do?
The responsibilities of an event stylist include:
- Deciding what the look and feel of the event are going to be like and making sure all arrangements are in line with that.
- Working with the dedicated departments and monitoring all the arrangements from flowers and seating to menu and food presentation.
- Planning looks and outfits for the participants in the event.
- Making arrangements for event props and styling tools.
- Creating an aesthetic backdrop for pictures as well as the entire event.
- Offering fashion styling services for events, including show and movie premiers, fashion shows, reality shows, TV ads, etc.
Skills Needed to Become a Stylist
If you possess the qualities listed below, then you are the right fit to become a stylist:
- A strong creative vision
- An eye for detail
- A strong aesthetic sense
- A knack to stay in line with the latest and seasonal fashion trends
- Good communication and interpersonal skills
- Great people and networking skills
- A good understanding of colour, shape, texture, and body types
- A natural flair for fashion
- The ability and passion to start something of your own
Getting Started as a Stylist
Step 1:Learn the Basics
Just like the world-famous celebrity stylists, such as Anna Bingemann, Rachel Zoe, and Kate Young, start with understanding the nuances of styling, including body types, colour schemes, texture, etc.
By enrolling in a comprehensive image consulting course offered by ICBI, you can masterstyling and the basics of ‘image’, which is very critical when you’re offering tailored services to clients. Moreover, ICBI’sglobally-recognisedcertification co-brandedwith Conselle Institute of Image Management (USA) and SQAwill give you the credibility to make it big in the styling industry.
Step 2: Get Acquainted With the Industry
Understand how the styling and fashion industries workby putting in a lot of research, creating a network of professionals, and getting hands-on experience before taking real-world projects.
With ICBI’s pre-established network, hands-on training modules, and a huge client base, you can get just the right exposure you need to make a smooth entry into the styling industry.
Step 3: Select a Niche and Get Going
Once you are certified, use expert guidance to select a niche for yourself. This will require you to practice and understand what best utilises and showcases your skills.
With ICBI, you will also get ongoing access to trainers, business portfolio creation training, solution sourcing help, and business setup and marketing training so that you can move forward with tried and tested techniques to start a career in styling.
How to Make Your Styling Business More Profitable?
Here are a few things you can do to make your styling business more profitable:
- Upskill yourself by taking an image consulting certification, which will communicate to your clients that you are an expert at understanding and enhancing the overall image of your clients, which goes beyond just fashion. Moreover, the internationally recognised certification will give you the credibility you need to approach and onboard new clients.
- Hire a professional to create a website for your business and make sure it has all the information that your target audience may be looking for.
- Build your brand by creating and posting informational and educational styling blogs andvideos on platforms such as Medium, YouTube, etc.
- Make your brand more accessible by building a strong social media presence.
- Use Google ads and paid social media promotions to promote your work and services.
- Offer attractive monthly packages to encourage clients to keep coming back and be associated with you for a long time.
- Ask clients for referrals, reviews, and testimonials and post them on your website and social media channels.
The author, Suman Agarwal, is the senior-most Image Consultant in the Indian Sub-continent and director of Image Consulting Business Institute. Image Consulting Business Institute is a pioneer in India and one of the biggest brands in the world in Image Management and Soft Skills Training Space. It offers programs for people to become Image Consultants and Soft Skills Trainers and at the same time offers Image Management and Soft Skills Training services to individuals and companies.