Fashion Stylist Roles and Types - ICBI

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Fashion Stylist Roles and Types

A stylist helps you deliver a visually appealing message as per your personal, professional, and commercial requirements.

Technically speaking, a fashion stylist wears many hats and helps people in the matters of hair, makeup, wardrobe, beauty, and lifestyle for meetings, presentations, interviews, wedding, photoshoots, award functions, makeovers, and much more.

Before we dive into roles and types of fashion stylists, we suggest you take a look at our blog article – How To Become A Fashion Stylist/Consultant?

Now that you are familiar with what a fashion stylist is, let’s figure out the different types of fashion stylists we have today and their respective responsibilities.

Types of Stylists and Their Roles

1. Personal Stylist

A personal stylist helps clients refine their personal image through impressive clothing, grooming, and accessorising. They assess their clients’ body types, hair, skin, and existing personal styles and align them with the latest trends so that their clients’ can become the best versions of themselves.

What Does a Personal Stylist Do?

The responsibilities of a personal fashion stylist include:

  • Suggesting one or more wardrobe styles as per the client’s personality, hair, skin and body type.

  • Putting together accessory and clothing options and offeringpersonal styling recommendations as per the occasion.

  • Making relevant suggestions in terms of hair and makeup.

  • Assisting clients in shopping for everyday events, professional meet-ups, and special occasions.

  • Giving complete makeovers to clients and empowering them through a revamped physical appearance.

  • Working in luxury retail stores to provide assistance to customers and also create visually appealing looks for mannequins on the window display.

  • Selecting and ordering new merchandise for retail stores.

2. Corporate Stylist

A corporate stylist, also known as a corporate image consultant, helps working professionals create the right corporate image and maximise their impact in the workplace.

What Does a Corporate Stylist Do?

The responsibilities of a corporate stylist include:

  • Helping clients dress professionally as per social settings and workplace environment.

  • Putting together an outfit, complete with hair and makeup, for clients looking to make a powerful impression in professional events, such as office team parties, corporate award shows, job interviews, etc.

  • Offering etiquette training to helps clients project a powerful corporate image.

  • Offering training on the necessary job skills, including communication, public speaking, presentation, etc.

  • Offering corporate training to groups of employeeson how to acquire leadership skills, collaboration skills, organisational skills, etc.

3. Celebrity Stylist

A celebrity stylist or a celebrity fashion stylist helps celebrities project their most glamorous selves through clothing, hair, makeup, and accessories for all events, from going to the gym to making a huge red carpet entry.

What Does a Celebrity Stylist Do?

The responsibilities of a celebrity stylist include:

  • Personal shopping for celebrities, including wardrobe, shoes, bags, and other accessories.

  • Helping celebrities develop a signature look.

  • Creating head-to-toe red carpet looks for celebrities.

  • Choosing celebrities’ everyday outfits, hair, and makeup for media and public appearances, airport looks, movie premiers, press interviews, etc.

  • Using styling expertise and trend research to plan and curate photoshoots, brand campaigns, andmagazines and editorial projects.

4. Wedding Stylist

Wedding stylists or wedding consultants do not only decide outfits in a wedding; they understand their clients, their vision, and the latest trends to bring their dream wedding to life.

What Does a Wedding Stylist Do?

The responsibilities of a wedding stylist include:

  • Analysing the client’s vision and creating a uniform theme of the wedding in terms of aesthetics.

  • Understanding body types, complexions, and personalitiesto plan and executedetailed looks for the bride and the groom, including outfits and accessories for each of the wedding functions.

  • Personal shopping for wedding outfits and accessories for the bride’s and groom’s families.

  • Planning and organisingwedding shoots, including the theme of the pictures, props to be used, lighting, photography setups, etc.

  • Planning and setting a stunning visual backdrop for the entire wedding, including invitations, décor, and everything related to the aesthetics.

  • Creating honeymoon looks for the couple and offering personal styling and shopping services wherever necessary.

5. Wardrobe Consultant

Wardrobe consultants or wardrobe planners transform their clients’ looks according to the latest fashion trends while ensuring that their new style is in line with their body types and authentic selves.

What Does a Wardrobe Stylist Do?

A wardrobe stylist is responsible for complete wardrobe management, including:

  • Assisting clients withthe shopping of clothes and accessories as per their body type, complexion, and personality for a complete wardrobe makeover.
  • Helping clients put together stylish outfits by mixing and matching what they already have in their wardrobe.
  • Incorporating advice on hair, makeup, and accessories in wardrobe consulting
  • Offering expert wardrobe consulting for commercial projects owned by magazine publications and local designers.
  • Creating a unique image through wardrobe styling for aspiring actors, politicians, and HNIs.

6. Jewellery Stylist

A jewellery consultant or accessory stylist takes physical aspects of their client’s personality, such as their facial features, shape, and skin tone, to suggest the most fitting jewellery that enhances the complete outfit.

What Does a Jewellery Stylist Do?

The various responsibilities of a jewellery stylist or accessory consultant include:

  • Helping clients define their statement jewellery style that complements their facial features and skin tone.

  • Selecting jewellery for clients as per the occasion and making sure it complements the attire.

  • Planning creative concepts for jewelleryads, brand catalogues, photoshoots, magazines, editorials, etc.

  • Working with luxury jewellery brands and helping high-end clients select jewellery.

  • Helping celebrities and HNIs select jewellery as per the occasion.

7. TV Stylist

A TV stylist is a creative professional that defines and helps improve the on-screen appearance of actors and models through wardrobe styling, hair styling, and accessory styling.

What Does a TV Stylist Do?

The responsibilities of a TV stylist include: 

  • Creating look-books with several wardrobe suggestions can either be a mix and match of clothing items or a series of complete outfits.

  • Styling actors using appropriate clothes, accessories, hair and makeup to best bring out their on-screen character.

  • Supervising coordinated and styled photoshoots for promotion on social media.

  • Working closely with art directors, magazine editors, and advertising agencies to realise the aesthetic vision of the project.

8. Event Stylist

An event stylist works closely with clients to plan the complete look and feel of an event,be it apersonal wedding affair or a corporate award function. They oversee the arrangements and make sure that the aesthetic vision of the event is brought to life.

What Does an Event Stylist Do?

The responsibilities of an event stylist include:

  • Deciding what the look and feel of the event are going to be like and making sure all arrangements are in line with that.

  • Working with the dedicated departments and monitoring all the arrangements from flowers and seating to menu and food presentation.

  • Planning looks and outfits for the participants in the event.

  • Making arrangements for event props and styling tools.

  • Creating an aesthetic backdrop for pictures as well as the entire event.

  • Offering fashion styling services for events, including show and movie premiers, fashion shows, reality shows, TV ads, etc.

Fashion stylists play an important role in helping people look and feel their best by providing wardrobe advice and selecting clothing that best suits their individual needs. They can specialize in a variety of different roles and types, such as editorial styling, celebrity styling, personal styling, costume styling, and commercial styling, to name a few. No matter the role, fashion stylists provide invaluable advice and assistance to help people enhance their personalities.

Suman Agarwal

Suman Agarwal

The author, Suman Agarwal, is the senior-most Image Consultant in the Indian Sub-continent and director of Image Consulting Business Institute. Image Consulting Business Institute is a pioneer in India and one of the biggest brands in the world in Image Management and Soft Skills Training Space. It offers programs for people to become Image Consultants and Soft Skills Trainers and at the same time offers Image Management and Soft Skills Training services to individuals and companies.
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