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In-Store Styling and Personal Shopping Solutions for Fashion Retail Brands

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Consumers Today Expect Personalized Experiences

Shopper Expectations

Shoppers expect brands to understand their unique needs and expectations (EMarketer, 2022)

Consumer Recommendations

Consumers are more likely to shop with brands that provide relevant offers and recommendations (Accenture Personalization Pulse Check)

Personalized Experiences

Consumers expect personalized experiences from retail brands, and this expectation is rising (Shopify)

Cost of Poor and Inexperienced Customer Service

Customer Service Impact

78% buyers would switch to a competitor after multiple bad customer service experiences. (PwC)

Businesses globally stand to lose up to $4.7 trillion in annual revenue due to poor customer service. (Qualtrics XM Institute)

Offering the service of a personal stylist can avoid buyer’s remorse. The current rates of return is 10.02% for offline stores (Shopify)

Business Advantages to Providing a Personalized Shopping Experience

High Conversion

High Conversion

80% Consumers are more likely to make a purchase when brands offer personalized experiences (Epsilon)

Lift in Total Sales

Lift in Total Sales

34% More on average spent by customers when they are provided with personalised shopping experiences (Shopify)

Increased Lifetime Value

Increased Lifetime Value

56% Consumers will likely become repeat buyers after a personalised shopping experience (The State of Personalisation Report 2023)

Increase in Customer Loyalty

Increase in Customer Loyalty

94% Converted into loyal brand advocates due to excellent service (Nicastro, 2023)

Increased Revenue

Increased Revenue

2-3X Revenue growth for brands that create personalised shopping experiences, compared to brands that don’t (BCG Profiting from Personalization)

Enhanced Customer Experience

Enhanced Customer Experience

20% Boost in customer satisfaction rates due to positive customer experience (McKinsey)

Reduced Returns

Reduced Returns

20% Reduction in returns as having personal stylists can avoid buyer’s remorse (McKinsey). The current rates of return is 10.02% for offline stores (Shopify)

Higher Share of Wallet

Higher Share of Wallet

Personalization at scale drives up customer loyalty and results in higher share of wallet among loyal customers (McKinsey, 2020)

Personalised in-store styling and personal shopping services can help your brand stay ahead and differentiate from others.

Tailored Solutions for Every Retail Need

At Image Consulting Business Institute, we offer flexible service formats to help retail brands enhance customer experience, boost sales, and build loyalty. Choose from the following customized options:

Mystery Audits

Gain valuable insights into your store’s performance and customer experience.

  • Let our experts evaluate how well your team implements styling and personal shopping strategies.
  • Identify improvement areas to maintain consistent service excellence.

Training Your Sales Team

Empower your team with the skills to become professional stylists.

  • Equip them to provide personalized recommendations.
  • Enhance their ability to guide buyers on creating complete looks.
  • Ensure they build stronger customer relationships, fostering repeat business.

Stylists on Specific Days

Deploy trained stylists for special occasions or high-traffic shopping periods.

  • Increase conversions by offering personalized styling advice during peak shopping seasons, sales, or exclusive events.
  • Enhance customer delight with expert recommendations and superior service.

Recruitment Opportunities

Recruit certified Image Consultants, Stylists, and Soft Skills Trainers for full-time roles.

  • Gain access to highly skilled professionals trained in styling, customer engagement, and communication.
  • Bring expertise directly into your stores to elevate customer experiences.

Our In-Store Stylists and Personal Shoppers in Action

Trusted by Leading Brands

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