Benaisha was a 19-year-old shy timid girl who walked in with her mother with hopeful eyes of building her own image and then in turn building the lives of others. Having learning disabilities such as dyslexia, dyscalculia and ADHD- her school and college years were a struggle to prove her self-worth. This not only created a poor self-image but also a poor impression on her friends and family.
In the year of 2010 her mother came across the ICBI advertisement which made her recommend the program to Benaisha. Benaisha quickly took to the idea of building her own positive first impression and realised the need for such a profession in the future. Today, it’s been 10 glorious years of Benaisha being in this industry.
She is passionate about infusing self-love and self-care in her clients so that they can develop a powerful, influential, and charismatic personality. She is India’s First Youngest Internationally Certified Master Image Consultant, a winner of the Business Excellence Leadership award 2022 and a four-time winner of the Global Excellence Leadership award by Image Management Professionals Association. She is also a certified Rational Emotive Behavioural Therapist and an integrated personal counsellor, and uses image management and talk therapy methodology to enhance her clients with their mental health and self-care practices.
She has inspired and trained more than 10,000 people to be Style, Image, and Fashion Conscious .In addition; she has influenced people to shift their focus to mindful living and to the importance of mental health. Benaisha has provided personal consulting to more than 300 HNI clients across India, United States, and UAE. She conducts personalised coaching programs and training workshops to help people get knowledge about the right appearance and attitude to harness emotional well-being with an inside-outside approach.
Benaisha believes that image management brought out the magic within her and often comments to young aspiring image consultants who she trains – “You are the magic you have been waiting for!”
Since her teen years, Simoni was fortunate enough to get the opportunity to study at various places starting from boarding schools to hostels for further education. She was a keen observer since her childhood & could sense the gap between what the education system was providing & what real life skills were needed to live a content & successful Life.
She studied Bachelors in Business Administration and went ahead to study Masters in Business Administration with dual specialization in Human Resources & Marketing. She always knew that she wasn’t made for the 9-5 jobs. Therefore, she was looking for a career where she could use her education as well as her public speaking skills. She wanted to enjoy her work while making a contribution to someone’s life. And that’s when someone suggested she go to ICBI. This changed her life drastically.
During her MBA she joined ICBI to become a Trainer for Soft Skills. Her learning at ICBI was not only developing her career but also enhancing her own life skills. The guidance & support that she got at ICBI assured her that this is what she wants to do for the rest of her life. Among her many achievements her paper titled ‘Attrition Rate and The Changing Employer- Employee Relationship’ was adjudged the ‘Best Paper Award’ at the 2nd National Conference – Innovating for Development and Sustainability (2017).
Using her knowledge of Management & Psychology added with her learnings about training process, soft skills etc. from ICBI, she works as a Freelance Corporate Trainer with various companies helping them make the best out of their employees keeping in mind the companies’ Vision & Values. She also helps startups build an office culture aligned with the principles of the Founder.
She conducts Corporate Trainings as well as one on one consulting at various companies after an effective Training Need Analysis. She has trained delegates from admin level to executives on various topics like Communication, Body Language, Email Etiquette, Selling Skills, Perception, and Assertiveness etc. Her training programs have also been attended by delegates from Singapore, Australia, Thailand etc. She has worked with organizations like ABB, Sheth Brothers, YI, Marsbazaar etc. to name a few. She also works with Universities to help their students become corporate ready.
At a young age, today Simoni proudly wears hats of a Trainer, Coach & Consultant for many companies.
Always surrounded by engineers, charted accountants, and lawyers, Ashima grew up listening to the quote “jack of all trades master of none”. But she believed differently because she wanted to do many things at one time. According to Ashima, the two most important days of your life are first when you are born and second when you realize why you are born. For her, the second day was when she decided to join the Image Management Programme by ICBI because it changed her life, forever.
Ashima had a versatile personality and wanted to do many things at one time but didn’t know how to. She had eight years of experience as a Senior Flight Attendant with India’s most reputed international airline. Ashima also had an international certification in makeup and a diploma in design and style along with three years of experience in running her own clothing brand. Such a versatile profile and yet no direction!
When she started conducting training in NGO’s and Flying Academies, she realized that her real passion lies in training people, but she did not know how to start. She found herself stuck in a working pattern and felt less effective but couldn’t work her way around it. Ashima ultimately gathered herself and understood her own versatile personality. That’s when she decided to go with her instinct of becoming an Image Management Professional.
“My heartfelt gratitude to the torch bearers of ICBI for their vision to foresee this, years ago and develop a platform for individuals aspiring to make a career in this dynamic, multifaceted field.”
It all started with the decision to try in the year 2013. They say the three most harmful addictions are heroin, carbohydrates and a monthly salary. Mehernosh was getting pulled into the last one. As an International Cabin Crew for one of the premier airlines of the country, everything was absolutely picture perfect with a job that paid well to go around the world, a car for pick and drop, and good hotels to stay in. The picture was indeed perfect, but it was for the onlooker and not for Mehernosh.
There was an opportunity to become a Human Factors Trainer with the same airline, so he decided to try and explore the Trainer in him. Surprisingly he made it through. This was the beginning of a new change in his life, the change that he continues to eat, drink, sleep and live now. After a stint of a few months short of 3 years, towards the end of 2016, he took the big step and began the journey of his entrepreneurial life.
With over a decade of work experience in Hospitality, Aviation and Management, coupled with training expertise, Mehernosh started exploring avenues which could steer his career in the direction he was inclined towards. The market was full of options, but he was looking for a place that offered an opportunity to grow further. Image Consulting Business Institute (ICBI) was indeed that pool of opportunities. In mid-2017 he decided to become a professional Image Consultant and Soft Skills Trainer by pursuing his course at ICBI.
As a Certified Image Consultant, his work involves guiding, mentoring, and coaching individuals on managing their Appearance, Grooming, and Body Language. This includes their etiquette to create positive and impactful first impressions to get more opportunities in everyday life.
As a Certified Soft Skills Trainer, he is associated with multiple prestigious institutes, enterprises, and corporate organizations. He has a keen interest in developing customized training programs so people can achieve their desired goals and objectives. He has conducted several workshops and training seminars in various prestigious Institutes and Organizations. He has been empanelled as a Trainer with the Government of Gujarat for a project on Skill Development for more than three years.
Being a self-motivated person, Mehernosh accepts life’s challenges with a smile. He says, “You are both – Your biggest obstacle and your biggest catalyst. You choose which YOU, you wish to be!”