Ritu Punjabi from Pune had an International Diploma in Fashion Design from the Cavendish College of London. However, when she started working as a designer, she felt women simply copied the styles of celebrities, or friends and family or blindly followed fashion trends. Due to lack of technical knowledge in body shape, personal style and color analysis she failed to explain why it wouldn’t work for them. She just knew she didn’t want to design for the sake of it.
In 2012, she came across ICBI’s advertisement in the newspaper which became a game changer for her and immediately signed up for the complimentary body shape analysis seminar. After attending the seminar, she realized this is what she was looking for! Helping women dress with purpose! And hence started her journey of becoming an Image Consultant.
Today, she has consulted individuals as young as 18-year-old beauty pageant aspirants to corporate executives to HNI Business Owners. She is empanelled with many companies where she trains men and women on professional development, personal branding and executive presence, year on year. Having a background in Retail has helped her work with leading apparel stores in Pune to help them build exceptional customer experience. She is also a proud trainer at ICBI since 2015.
Anshu Gupta was a successful Fashion Designer and Illustrator and had spent 11 years in the industry. She had her own clothesline and had been organizing exhibitions across various cities. Having been fascinated with “Fashion and Beauty” since childhood, this is something which came naturally to her. An expert in choosing the right dress, colour combination and style, it took her no time to build up an elite clientele. But, over the years she realised she had so far been focussing only on the outer beauty or appearance of people. She felt that something is missing, something was incomplete. Anshu was looking for something beyond fashion as she had always wanted to be able to make a difference in people’s lives.
This is when ICBI happened to Anshu, around 12 years back. She was quick to gauge that Image Management would equip her with the requisite training and tools to bring out the best in her clients. She realised that even though she was curating beautiful outfits, it was important to understand an individual’s body shape, personal style and roles & goals to be able to suitably dress them up. She now offers them a more holistic approach, where she blends their inner core with the outer appearance.
Anshu actively works with the Fashion and Beauty Industry and some of her prominent assignments are:
Anshu’s work is not restricted to the Fashion industry alone. She regularly conducts training sessions for various corporates, conducts makeover sessions for individuals and provides Personal Shopping Assistance. She has featured in makeover shows and talk shows on Television and Radio, and her articles on Image Management related topics are a regular feature in various print and online magazines. She is the recipient of various awards like “IMPA Leadership Award for Social Impact”, “IMPA Leadership Award for Business Excellence”, MS Talks- I Inspire Award – “The Image Consultant of the year- 2019”, etc.
Today Anshu is a celebrated Image Consultant and operates under the brand “Anshu Image Coach”.
After the completion of her fashion and textile designing course from a reputed Institute, Upasna decided to launch her own label named “D Urban” which catered to the needs of Indo-Western wear for women in Kolkata. Even with the success of her designing career Upasna knew that deep down she needed to understand the issues which surrounded the society as a whole – the concept of image, etiquette and making one comfortable in their own skin and body. How could she overcome this problem that she faced with her clients every day?
She knew that every individual was unique in terms of their body shape, face shape, colouration and had a personal style which they did not know of? There was a lack of awareness. Thus, started her career at ICBI in 2011 and there was no looking back. She has helped hundreds of clients in a span of 10 years and is a pioneer in building self- confidence and esteem.
She designs clothes as per the body shapes of clients, conducts one on one consultation, facilitates corporate workshops, personal shopper assignments for domestic and international clients, does styling for events, conducts personal makeup classes, mentors and guides individuals.
She has worked with leading brands including Yes Bank, Standard Chartered Bank, ITC, Lexus Motors, Oriflame, VLCC, AMRI group of hospitals, Shoppers Stop and many more.
Her dream of discovering personal style for her clients came true after all. She believes that by being comfortable in their own skin people can be a better version of themselves. Her aim is to keep her clients up-to-date with the current trends and help them create a stunning image. A good personal image helps someone standout as a well-groomed person with an authentic style that compliments their body type and personality that speaks a ton about them. She assists them in creating a persona that leaves the people they meet awestruck.
Upasna is a proud member of the ICBI community and continues to dazzle the world with her amazing designs of both the body and the soul and make people discover their personal style through one on one interactions and personal attention.
As a student of CJM Ambala, DAV Public School Ludhiana and Panjab University Chandigarh, Arushi always had a keen interest in the co curriculars. She did theatre for 8 years, was the editor of her college magazine, won awards and recognitions at school, university and inter-state levels, and even stood for Student elections and won. She feels proud for being the only Female Representative till date of her Department to the Student Council. She moved to Delhi in 2014 and worked in a multinational as a software engineer for almost 5 years. This, she describes as a turning point in her life as it led to the discovery of her inner passions, interests and skill set. A dynamic and free spirited individual, Arushi decided to leave her lucrative job in pursuit of her passions. This was when ICBI stepped in her life and changed everything.
Being an Image Consultant helps her juggle and manage her work with her latest role of being a mother. She says no other profession can give her the freedom to choose when and not to work so that she can spend quality time with her little one. She describes her journey of being an Image Consultant as self-transformative and that this has made her evolve from the inside which she reflects with grace and confidence on the outside wherever she goes.