One of the most common challenges for newly certified image consultants and soft skills trainers is knowing where to look for clients. This is a representative reference list of potential target markets, not a final or exhaustive one. The actual universe of target markets runs into hundreds and thousands of possibilities. This list is here to open your mind, spark ideas, and give you a strong starting point. Use it alongside the Target Market Identifier tool to validate your thinking and explore markets you may not have considered.
This video walks you through how the list is organised, how to identify markets that align with your background and story, and how to use it in combination with the Target Market Identifier AI tool for the best results.
PDF reference document. Keep this handy as you work through your practice building tools.
ⓘ Read through this list after completing your Guided Story Framework and before using the Target Market Identifier tool. It will help you approach the tool with a broader and more informed perspective.