This framework guides you through writing your personal and professional story across 8 structured sections, from your early path and hidden struggles to your turning point and where you are today. Life does not work in a straight line, so you are encouraged to be honest, layered, and specific. The goal is a story of 10 to 20 pages that captures not just what you did, but what you felt, what held you back, and what you discovered. Once complete, this story becomes the input for the Target Market Identifier tool, which reads it and identifies the niche you are most aligned to serve.
Watch this short video before you start filling in the framework. It explains what each section is asking for, common mistakes to avoid, and how your completed story will be used with the Target Market Identifier tool.
PDF document. Complete this before using the Target Market Identifier tool.
ⓘ Aim for 10 to 20 pages across all 8 sections. The more honest and detailed your writing, the more accurately the Target Market Identifier tool will identify the niche you are meant to serve.